VC = Big Market Size

No matter how interesting or intellectually stimulating your business, if the ultimate size of the opportunity isn’t big enough to create a stand-alone self-sustaining business of sufficient scale, it may not be a candidate for venture financing—Secrets of Sand Hill Road by Scott Kupor.

I tell this to startups all the time. There’s no shame in building a multi-million sustainable business, but that is not the right target for a venture capitalist.